Space of Truth
Space of Truth is a radical approach of a brand platform for more transparency in the coffee sector. It uses data aggregation to make the sustainability factors of a coffee product visible. The aim of Space of Truth is to inform consumers about the actual origin of a product and its economic and ecological footprint. The brand is an open platform on which other brands can build and certify their products through a transparency label. The radical approach behind it is the replacement of sustainability certification with a radical commitment to truth. No product is 100% perfect. Let's face the facts and start telling your customers the truth.