Client:
Benckiser Stiftung Zukunft
Discipline:
Brand Design,
Campaign Development

Role:
Creative Direction

 

Space of Truth

Space of Truth is a radical approach of a brand platform for more transparency in the coffee sector. It uses data aggregation to make the sustainability factors of a coffee product visible. The aim of Space of Truth is to inform consumers about the actual origin of a product and its economic and ecological footprint. 

The brand is an open platform on which other brands can build and certify their products through a transparency label.

 The radical approach behind it is the replacement of sustainability certification with a radical commitment to truth. No product is 100% perfect. Let's face the facts and start telling your customers the truth.

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