Client:
Deutscher Sparkassenverein GmbH
Discipline:
Brand Design, Brand Implementation
Role:
Art Direction,

Creative Direction
 

Making Savings Banks Strong Together

An overarching design system was developed for Deutscher Sparkassenverlag. It is derived from the design principles of the Sparkassen-S. A contrasting color system differentiates the various service areas of the competence brands from one another. An endorsement regulates the affiliation of individual competence brands to the group brand. 

002002
001001
003003
0404