Developing Digital Champions
The IT software service provider iteratec has turned its employees into partners. A strong message that became the core of the new brand identity. Code pixels are the striking design element that can be used flexibly. They are derived from a personal employee code in which various pieces of information are encoded.
This results in a unique brand DNA that makes the new brand positioning adaptable to all channels. From digital touchpoints to offline media - with the new appearance, iteratec positions itself not only as a digital solution provider but also as a strong employer brand. Because iteratec doesn't just talk about identification - they live it.