Iteratec GmbH
Brand Design, Brand Implementation
Creative Direction


Developing Digital Champions

The IT software service provider iteratec has turned its employees into partners. A strong message that became the core of the new brand identity. Code pixels are the striking design element that can be used flexibly. They are derived from a personal employee code in which various pieces of information are encoded. 

This results in a unique brand DNA that makes the new brand positioning adaptable to all channels. From digital touchpoints to offline media - with the new appearance, iteratec positions itself not only as a digital solution provider but also as a strong employer brand. Because iteratec doesn't just talk about identification - they live it.


The identicon generator translates the personal information and individual skills of each and every employee into a graphical identicon.


The iteratec Brand Portal defines the application of all brand design elements and provides all important design assets online.